There was a recent Donut article showing that online shopping is set to double in value over the next three years alone it put forward some good points to consider when launching an online business.
- Proper planning - Creating this solid structure will enable you to refine your strategy for launching to a digital audience. For example, online customers are not limited to the local area, they can come from anywhere in the country (or even overseas). Once this is clarified, you can then get started on producing the website.
- Agency or DIY? - It can be very tempting to take a do-it-yourself approach. It can look to be cheaper and offers the potential of total control of the development. However, it's important to consider the strain it can put on your time and sanity! Working with a digital agency will likely provide you with not only a slicker look and finish but it also gives you a sounding board for your ideas with someone who knows the business.
- Website ideas - Start simple, to get it right. Outline what your website needs to do right now and implement that to begin with, you can always add more features later. It’s extremely important to today's consumer to have a mobile optimised design as consumer behaviour changes so must the means to browse and buy however they choose.
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