It's one thing to spend time crafting great content for your website, but getting people to read it is quite another. There is an art to making sure your message gets read out there.
Good-quality content is essential for the wellbeing of your website. Not only can it boost your SEO rankings, it’s also the best way to persuade potential customers to email you, pick up the phone or indeed, part with their money. However, in an increasingly crowded marketplace simply having good content isn’t enough.
One of the best ways to leverage your amplification strategy is to create content that will pique people's interest. Can you conduct some research and share the results? Do you have expert information you're willing to share? Do you have product reviews from clients that you could share? People are far more likely to pick up and share your content if there's an interesting angle. This can allow you to connect with an audience you would’ve never found without reaching out to them.
Why not start by using the more obvious channels already available to you such as your company's YouTube or Facebook page. When you share your latest news articles on Twitter, Facebook and other social platforms, look to see which posts are most popular. Amplify your content and your brand through these other channels and see if you can boost your website traffic, sales and profits!