NEWS

So, what have we been up to and what's going on...

let us give you an insight into some of the activities we are undertaking and what might be going on within our industry...

News || Empresa

Historical News

Eggacting Requirements

December 2013

HiBreeds

Nick Chandler and his team specialise in the export of broiler hatching eggs from the UK and continental Europe. Empresa worked closely with the client to understand and appreciate their requirements to maintain their position in the international marketplace. Empresa worked closely with the client in order to deliver a HiBreeds brand and hatching-eggs web solution which while new and fresh still emphasises their 30 years of experience in the poultry industry exporting hatching eggs to clients throughout Europe and the Middle East.

Have a look at www.hatching-eggs.com.

Up!

December 2013

Honeywell Skyforce

The website contains more information on the mission products for helicopter operations that they have been developing and manufacturing. Working with the client Empresa produced a website for them with content management capability that allows the people at Honeywell Skyforce to have the ability to easily add more helicopter product content , downloadable brochures and manuals as well as adding News items promoting all of the trade events that they exhibit at around the world.

Check out their new look website at www.skyforceuk.com.

Broadland Wineries Direct

November 2013

Broadland Wineries Direct

Broadland Wineries are based at Cawston just outside Norwich and were looking to complement their existing company website by with another web solution selling their range of popular wines, cider and perrys. We worked with the team there to design and develop their first fully content managed web solution with a fully manageable online shop while maintaining the original company branding. The web solution has been launched this month.

If you would like to buy some wine from Broadland Wineries please go to www.broadlandwineriesdirect.co.uk.

B2B Exhibition

October 2013

Empresa stand at B2B Exhibition Empresa had a stand at the recent Norfolk Chamber B2B Exhibition at the Norwich City Football Club at Carrow Road on Thursday 17 October

Big thanks to everyone who came along to the Empresa stand for a chat at the exhibition last week.

I hope you enjoyed the day and found it as useful and informative as much as we did.

When is the right time to refresh your website?

October 2013

When is the right time to refresh your website?
In the brick-and-mortar world, you can build a shopfront that’s designed to last. But in the digital sphere, that same principle can cost you customers, clicks and sales. Failing to refresh your web copy, design and functionality can threaten your professionalism and reverse customer trust. So how do you know whether your web presence is due for an overhaul? Here arefour ways to find out.

Tired or outdated web copy
Well-written web copy engages customers and presents your products, features and benefits in the best possible light. However, if your web copy is riddled with grammatical errors, style inconsistencies and old information then it’s definitely time to hire a good copywriter and revise.

Customer complaints
Are you constantly inundated with complaints about slow-loading pages, an indecipherable checkout process or social sharing buttons that just don’t work? If customers take the time to express their frustration about your online business, it’s a powerful indication that you’re not on the right track. It’s worth conducting an audit of your website – this can then help you brief your web designer or developer and equip them to fix the issues that plague your business the most.

Poor analytics results
Google Analytics can offer powerful insights into your customer journey as well as the elements of your website that drive conversions. But if you’re noticing that customers are abandoning their shopping carts or browsing without buying, it might be time to introduce some new fixes. Enlarging the ‘buy now’ button or removing registration pop-ups are smart ways to refresh your website without putting pressure on your resources.

Technical problems
If your website constantly experiences slow loading times, its time to invest in new infrastructure or start from scratch. The highly competitive online world isn’t kind to online businesses that aren’t customer friendly!

A website with up to date information is key. When was the last time you refreshed your website?

Norfolk Chamber B2B Exhibition 2013

October 2013

Empresa will again have a stand at the Norfolk Chamber B2B Exhibition at the Norwich City Football Club at Carrow Road taking place on Thursday 17 October 10am - 5pm. Come and meet with us at our stand on the Top of the Terrace in the Barclay Stand, on the second floor.

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