The new website for Embers Fireplaces (http://www.embers-fireplaces.co.uk) has been launched.
Working closely with Judy, Tracey, and the team at Caister, near Great Yarmouth, we have developed a completely new web solution promoting the wide range of gas and electric fires and fireplaces available from their store on Caister High Street.
The client brief was to provide their information through an intuitive and engaging layout so as to invite people to visit and see the different fire styles, designs, and colour ranges and to talk about Embers' fire installation and maintenance services.
The Importance of Branding
Businesses that put time into working with online marketing agencies, like Empresa, to produce a consistent brand presence can enjoy stronger customer relationships and higher levels of customer interaction.
There are 3 important points:
1. Know you audience
If you want a brand that connects with your audience, you must first appreciate who they are and understand what they want.
You could start by producing a profile of your ideal customer and any brand attributes that are most likely to appeal to them.
2. Be consistant
Brand consistency is your most powerful weapon when it comes to creating presence.
You must have a consistent look, feel, and "voice" throughout your website content and in your social media presence.
Consistency is the best way to build a seamless brand experience across all of your online marketing that will keep customers engaged.
3. Embrace social media
An effective social media strategy can accelerate your branding success.
You need to plan your social media content so that it reflects your brand values and encourages customers to share information about you.
The best online branding needs holistic thinking and a focus on customer engagement and consistency across all forms of media.
Put yourself in your audience's shoes and you can give yourself better opportunities.
For help with branding or to find out more about promoting your business online through a variety of Online Marketing methods such as Search Engine Optimisation, Pay Per Click Advertising, Online Surveys / Customer Feedback, and Email Marketing contact us here at Empresa.
Some helpful advice
Ilya Pozin the founder of Ciplex, a full-service interactive agency based in the US, has recently put forward some suggestions of what to think about when you are planning or redeveloping your website. Part of his article said
"Not only is it challenging to understand what exactly you're buying, it can also be hard to find the right Web development agency to meet your specific needs. This may lead to unrealistic expectations, leaving the entire website development process to be defined by the client instead of being generated from a joint decision between the agency and the client."
“Instead of simply asking for a price quote and running with it, follow these steps for a better website development process:
1. Establish your goals. How will you measure success of the website project? What experience do you want to give your user? How can you make each website visit a success? Too many companies jump into the building process focused on website features and layout. You should instead be focused on what you'd to accomplish from a business perspective.
2. Pick a price range. By establishing clear business objectives and a price range, you're ensuring you will get your money's worth for the website that's created. The agency will lay out the options that are the best match for your business needs, as well as your price range. A price point will be finalized through this, so you know where your money is being spent.
3. Allow your agency make suggestions for meeting your objectives. To speed up the development process, allow the agency to come up with their own ideas for meeting your business objectives. It will be your job to come up with feedback for their suggested ideas, but be sure to keep your critique at “business level” and don't key in on specific features.
4. Let your agency set your end figure. While this may be hard to swallow at first, the best question to ask your potential Web agency is not how much the website will cost, but how their team will work with you to achieve your business objectives. Confide in their expertise and ability to meet your goals — a figure will be born from this.
Most importantly, the website development process involves trust. You must trust the agency you've chosen is going to accommodate you to the best of their ability and knowledge, while also meeting your price requirements.”
Empresa totally agrees with this. We work closely with our clients to understand their business needs and aspirations to be able to answer these questions with them. Give us a call.
Lunch on the Green
Empresa had a stand at the recent Norwich city centre "Lunch on the Green" event for the Break charity, held at the gardens of Clapham & Collinge solicitors.
There was a steady flow of visitors enjoying the stands (and lunch!) in the sunshine.
It was a great opportunity for Rafa Kent and Rob Woods to chat with friends old and new and show them the latest Empresa websites and design ideas that we have recently produced and to arrange to meet to discuss their plans and requirements in more detail.
A great event for a good cause.
Branding and Creatives for TRF
Empresa have recently embarked on a project with Taverham Recreational Facilities (TRF) in order to help then find a new brand identity and supported creative artwork for their expanding facilities at Taverham.
With an Opening Ceremony planned for Monday 27th May, seeing TV and local celebrity Jake Humphrey open their new BMX and hockey facilities at Taverham, it was clear that we had a great deal of work to achieve in a short period of time. Working closely with representatives from TRF we were able to create concepts for their new branding and provide ideas and provoke discussions for primarily their new logo, having their own identity. As part of the forthcoming event we have also worked long days finalising over a dozen marketing and advertising solutions for them, including pitch side advertising boards and content for them to include in their event programme.
It was a pleasure to have been invited to be involved in the project and to help them prepare for their opening event, wishing them best wishes for a successful and enjoyable day.
What is Cowbird?
Cowbird is neither here nor there. From a design point of view, it is the correlation between the printed analogue design and the digital world. In reality, the Cowbird lays its eggs in the nests of many other species while spending its time migrating from North America down to Mexico. Similar processes apply to designers who inspire and influence other creative disciplines with their ideas and developments before moving onto the next big project.
Among many of the hot topics at this year's Cowbird talks, hosted by Norwich University of Arts at the Open venue earlier this March, were questions such as: 'does technological change drive aesthetic innovation or vice versa?' and 'how have we as designers adapted to the digital era?' These types of open questions were explored over the course of the two days.
Key industry A-list speakers included: Hamish Muir, Tom Roope, Vera-Maria Glahn and Michael C. Place to mention a few. They all presented outstanding talks accompanied by stunning slides demonstrating their design processes through print and digital media, including record sleeve design, advertising, magazine, web and mobile application. They spoke about their influences and how they utilise available technologies to create visual amazement. However, the running thread was 'everything starts with an idea'.
Important debates were discussed as to how we interact with design. Traditionally design was a physically manufactured process. Working directly with acetate, typesetters and lithographic printers, outsourcing and feedback could take weeks before sign-off. The modern designer has to wear many hats and needs to be an expert in many trades; the industry is now faster paced and made more dispensable through the advent of the computer.
Is the demand on user interaction higher with screen-based technologies opposed to print? Purpose, function and outcome must not be clouded by over embellishment or eye-candy. This is not to negate or dismiss the clarity and legibility that printed magazines and newspapers provide. We forget designers have always expressed concerns towards user experience, legibility and interaction right from the very start. If something feels nice, people will use it. Online the term UX has become a glorified statement in recent years, seen as an elitist model or school of thought when in reality, designing UX comes naturally to some people and to others not. How it is expressed depends on the technology or platform.
Given that designers are doing today what they have always done, it does not matter which medium is used, print, digital, magazine, CD Rom, wide-screen, flat screen, laptop, phone or tablet - technology is a tool which aids creativity. There are no boundaries between print and digital and it is our duty as designers to make use of what is available to us. This is how we evolve. So does technological change drive aesthetic innovation, or vice versa? I will leave you to decide.