A recent article from Donut Weekly said that a study by IBM and the Confederation of British Industry has found that while 55% of "pioneer" firms are adopting digital technologies and processes, the rest (45%) are falling behind.
Key barriers include connectivity and security but the biggest of all are access to skilled labour (for 42% of firms) and an unclear return on investment (for 33%). And yet 94% of those surveyed agreed that digital technology has the ability to improve productivity. In addition, 73% see improved customer satisfaction and experience as its biggest benefit.
The CBI has recommended that businesses include a digital or technology expert on senior leadership teams in order to drive change. It says that UK firms need to "increase the age and skills diversity of boards and board advisers, drawing on the expertise of a new generation of digital natives".
Carolyn Fairbairn, CBI director-general, said: "Giving digital a human face by appointing a chief technology officer will help businesses build the long-term digital strategies that will be critical to their futures."
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