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Is your dated website ruining your business?


 
You're likely to have spent time and money getting your website 'just right', so it's understandable if you're resistant to any changes or a “makeover”. But be warned, a dated website could be seriously damaging your business.
It's up to you to make sure that the website shows you're able to keep up with your current brand, trends and ideas, unless you're prepared to see customers go elsewhere.
Start by looking at your content. If you're using outdated images and ugly fonts, customers will quickly decide that you don't have what it takes and if your website looks really old they might wonder if you're even still in business! When it comes to online shopping customers mainly want three things, a website that looks up to date, appears trustworthy and is secure.

As well as the content, if it's been a long time since you last updated your website, there's a chance your webpages aren't even displaying properly on modern browsers. When was the last time you checked the functionality of your own website? You might find that it is loading too slowly and therefore, leaving customers frustrated and quick to look elsewhere.
Also, as we’ve mentioned in previous Empresa News articles, your website needs to be technically viewable and aesthetically pleasing on phones and tablets too.

You want your website to look modern, fresh, engaging and better than your competitors, so take a moment to notice where it's still in keeping with modern trends and styles and where it might be looking dated by reviewing it. If you don’t have the time to review it, we can do it for you!
Email us at enquiries@empresa.co.uk or call us on 01603 623030.
 

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