The latest update to the Google search engine algorithm from 21st April is widely believed to only affect web traffic from mobile phones and tablets. So, for the moment, a website that ranks well for searches using a PC or laptop should continue to rank well for those searches but no-one is sure how long that will last. Also, for many websites, mobile searches now account for more than half of traffic so you do need to look at your website because if any webpages do not pass Google's mobile-friendly test, it will downgrade the search rankings of those pages for that type of traffic.
Whilst some websites already have a separate mobile site, others have been built from the ground up using ‘responsive design. This ensures that the website is displayed in the best way possible for each screen size.
Along with mobile apps, these types of websites will see their rankings improve for mobile searches following the latest Google update.
Deciding if your website is mobile-friendly enough to keep Google happy, or whether you need to think about a separate mobile website can be difficult to establish, but Empresa can help you!
Give us a call or send us an email to find out more.